Ejen Ali and AirAsia today unveiled a new partnership campaign, #MisiAspirasiAirAsia, during a press conference held at AirAsia's Headquarters - RedQ. The campaign is launched as Ejen Ali and AirAsia's push to inspire and empower more kids to be the future leaders of the world.

For Ejen Ali, everyone can be a hero and no mission is ever too small, while AirAsia embodies the values of being aspirational, friendly, thrifty and kind. The partnership thus brings together these hero qualities as a call-to-action to kids to be the best version of themselves that they aspire to be.

Fans of Ejen Ali can now watch Ejen Ali's Season 1 via ROKKI Wi-FI, offering FREE in-flight entertainment including games, music, and hours of video content which perfect for keeping kids entertained on board AirAsia flights.

In addition, AirAsia is offering a special kids' meal called the Lil's Star Combo with Ejen Ali that is created to appeal to their tastebuds. Parents travelling with their little ones can choose to pre-book the meal for only RM10 for AirAsia flights (flight code AK) and RM 15 for AirAsia X (flight code D7) flights across all AirAsia flight destinations on airasia.com.

Ejen Ali fans can also enjoy 30% off at KidZania Kuala Lumpur's tickets when they present the Ejen Ali Lil' Star Combo packaging at KidZania sales counter.

To kick-start the campaign, Ejen Ali and AirAsia are inviting parents to submit videos of their kids in action while representing these hero qualities via Instagram or Twitter. The competition is open from 29 September 2017 to 31 December 2017. 10 superb kid Ejens will then be selected to join Ejen Ali and AirAsia on a secret mission to bring more aid and joy to the world, along with a slate of attractive prizes including one year worth of FREE FLIGHTS for the family. More information about the competition is available at www.ejenali.my/airasia.

As part of the partnership, Ejen Ali and AirAsia will be introducing a MATA Spy Jet, a dedicated airplane decked-out with Ejen Ali livery, into AirAsia's fleet of Airbus A320. The MATA Spy Jet is set to take to the skies in January 2018.

Datuk Ahmad Izham Omar, Chief Executive Officer of Primeworks Studios said, "It is a privilege to collaborate with AirAsia to present Ejen Ali as a relatable role model for kids to be agents of change. Furthermore, the partnership is a natural fit with Primeworks Studios' mission to bring Asian Stories for the World and in our bid to spread Ejen Ali's wings regionally."

"It is an honour to collaborate with the world's best low-cost airline nine year in a row such as AirAsia through Ejen Ali. It has always been our intention at WAU for Ejen Ali to be a source of inspiration to the audience beyond just entertainment, and I believe this partnership is fulfilling that vision on a massive scale," said Usamah Zaid, Chief Executive Officer of WAU Animation.

Aireen Omar, Chief Executive Officer of AirAsia Berhad said, "We are pleased to collaborate with Media Prima and bring forth an animated character, Ejen Ali as our ambassador. Children are as important as their parents to us at AirAsia. This partnership with Ejen Ali is catered to provide a fun experience to our young travellers, in addition to encouraging our young generation to unleash their talents and chase their dreams and achieve success at a young age, just like Ejen Ali.

"Now, everyone can watch Ejen Ali on board AirAsia flights, and enjoy a special kids meal featuring Ejen Ali. There are many more exciting plan in the pipeline. We at AirAsia are continuously looking for innovative ways to ensure our guests, regardless of their age, have a pleasant flying experience with us."

After the success of the series' first season last year, Ejen Ali will return to local screens for a second season, which premieres on 22th September 2017 and airs on TV3 every Friday at 5.30pm.