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RIAD ASMAT
Riad Asmat (Male), aged 46, was appointed AirAsia Malaysia
(AirAsia Berhad) Chief Executive Officer on 10 January 2018 and is
responsible for the management of our operations in the country.
Riad is one of Malaysia’s most respected young corporate
leaders. He began his career in the Managing Director’s Office
for Proton Holdings Berhad, where he was responsible for
supporting and coordinating key initiatives conceptualised by
the managing director in improving overall performance of the
group alongside key dimensions such as strategy, operations and
finance.
In 2010, he switched gears when he was appointed Chief
Executive Officer of Caterham Automotive. In this role, he
established the Caterham F1 Team as well as Caterham Racing-
GP2 which clinched numerous podium finishes including in
Monaco and Singapore. Together with Arden Racing, Riad was
also responsible for another supplementary programme and
created a team that competed in the World Series by Renault,
finishing second in the Constructors Championship 2012.
He then served as the Director for Corporate Planning, Strategy
and Business Development of Naza Corporation Holdings Sdn
Bhd from 2014 until 2017, before taking off to the skies with
AirAsia.
Riad graduated with a Bachelor of Arts, majoring in Public
Relations and also holds a Master of Arts from the Western
Michigan University Kalamazoo, Michigan.
TASSAPON BIJLEVELD
Tassapon Bijleveld (Male), aged 50, was appointed Chief
Executive Officer of AirAsia Thailand when the company was
established in 2003. He is responsible for overseeing all aspects
of the airline’s operations as well as boosting growth in Thailand.
As at end 2017, the airline has over 5,000 employees and a total
of 56 aircraft consisting of 50 Airbus A320-200 and six Airbus
A320neo. Today, AirAsia Thailand flies to 56 destinations and has
carried over 114 million passengers.
Before joining AirAsia Thailand, Tassapon was Managing Director
of Warner Music (Thailand) Co Ltd for five years. Within three
years, he turned the company around and positioned Warner
Music (Thailand) at the top among international music companies
in the country.
It was also at Warner Music where he met AirAsia Group Chief
Executive Officer Tan Sri (Dr) Tony Fernandes. Tassapon took a
leap of faith and decided to try his luck in the low-cost airline
industry, which was still a new and revolutionary concept at the
time. His can-do attitude and willingness to learn from scratch
have led AirAsia Thailand to become the largest low-cost carrier
in the country.
Prior to AirAsia, Tassapon spent more than 12 years in the
consumer product industry, working in various Asean countries
for two Fortune 500 companies - Adams (Thailand) Co Ltd and
Monsanto (Thailand) Co Ltd. He was among the pioneers at
Monsanto, building it into a multi-million dollar business in just a
few years. He began his career as an Assistant Product Manager
in the confectionery division of Warner-Lambert Thailand Ltd,
eventually becoming a Senior Product Manager with several
posts in Asia.
Tassapon is well-known for his leadership and team-building
ability. His business philosophy emphasises the creation of
synergies between all departments within the company. AirAsia
Thailand’s success is a result of a passionate, motivated team
with strong rapport and can-do spirit. Tassapon holds a Master’s
in Marketing, and is currently a part–time lecturer in several
leading universities in Thailand.
Declaration of Malaysia CEO:
Family relationship
Malaysia CEO does not have any family relationship with any other Director and/or major shareholder of AirAsia Berhad and AirAsia Group Berhad.
Conflict of Interest
Malaysia CEO does not have any conflict of interest with AirAsia Berhad and AirAsia Group Berhad.
Conviction for Offences
Malaysia CEO has not been convicted for any public offence during the financial year ended 31 December 2017 or had any penalty imposed by the relevant regulatory bodies within
the past 5 years, other than traffic offences, if any.
Other Directorship
Malaysia CEO does not have any other directorship in public companies.
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AirAsia Group Berhad
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