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ESME LAW
Esme Law (Female), aged 38, joined
AirAsia as the Group Head of Investor
Relations in February 2017. Within
one year, she managed to grow the
institutional investor base significantly,
and has brought in numerous large
institutional investors that are new to
equity investments in Malaysia from the
UK, US, Hong Kong, South Korea and
Japan.
Her responsibilities include building strong
relationships with both buy and sell side
investors, effective communication of
information, providing AirAsia Group’s
analysis and insights to the investment
community. She ensures investors
have a clear and full understanding of
the company’s financial performance,
business strategy, consolidated initiatives
and future prospects so they can make
informed decisions.
She is also responsible for coordinating
investor and shareholder meetings,
conferences, roadshows, presentations to
investors, issuing press releases relating
to operating statistics and financial
performance as well as organising Annual
General Meetings, Extraordinary General
Meetings and Court Convened Meetings.
Law graduated with a Master of Science
from the London School of Economics,
and holds a Bachelor of Commerce as
well as a Postgraduate Diploma in several
business majors. She returned to Malaysia
and started her career as a management
consultant in 2004. She has over 13 years
of banking experience in structuring
commercial and treasury products and
has vast experience in selling banking
products to retail banking, private
banking and investment banking clients.
Prior to joining AirAsia, she was the Vice
President, Head of Sales and Structuring
for Equity Derivatives, Global Markets at
AmInvestment Bank Berhad.
She is a member of the Malaysian Investor
Relations Association (MIRA) and the
Asian Institute of Chartered Bankers
(AICB).
JUERGEN KEITEL
Juergen Keitel (Male), aged 46, leads
the Global Affairs and Development
department and is responsible for
driving AirAsia’s agenda and position
around policy, regulatory aspects and
communications across the Group, with
particular focus on Asean.
Prior to joining AirAsia in February 2017,
Keitel headed the Aviation, Travel and
Tourism industry community at the
World Economic Forum (WEF) based in
New York, where he also completed a
fellowship in global leadership. He has led
multi-stakeholder projects and initiatives
around travel facilitation, airline foreign
ownership, travel security and digital
transformation, engaging the public,
private and civil society sectors.
Keitel graduated with a Bachelor of
Engineering in Air Transport Engineering
from City University London. Before
completing his Master of Science in Air
Transport Management at Cranfield
University, he worked in the Supply
Chain Group of British Airways. Following
three years at Airbus Industries in
Material Support in Hamburg, Germany,
he moved to America West Airlines in
the US as Financial Analyst and then
to Airbus where he assumed various
roles in customer services, supply chain
management and business development
based in Washington DC.
Through his career, Juergen has gained
vast experience in the aviation industry in
strategy and development, international
relations and commercial operations.
SENIOR MANAGEMENT TEAM
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AirAsia Group Berhad
LEADERSHIP
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