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PATTRA BOOSARAWONGSE
Pattra Boosarawongse (Female), aged 49,
joined AirAsia in March 2014 as Chief
Financial Officer of AirAsia Thailand and
Asia Aviation PCL. She was appointed
as Group Chief Financial Officer on 1
September 2016.
Within that short time, she has delivered
strong financial and operational results
within our Thai associate’s Finance
Department specifically and the company
in general. In her role as Group CFO,
Pattra is responsible for our Group
Finance, Group Strategy, Group Treasury,
Group Investor Relations and Group
Procurement. She also oversees our
shared service unit, AirAsia Global Shared
Services (AGSS) in Penang.
Boosarawangse is a Certified Public
Accountant, having started her career as a
senior auditor at Ernst & Young. She then
joined Sony Music as its Finance Director
and rose to become its General Manager.
She also assumed a regional role as team
leader to implement a new group Financial
System covering 10 countries. In 2013, she
played a key role in the merger of Sony
Music with BEC TERO, and led the BEC
TERO music department. Pattra graduated
from Thammasat University in Thailand
with a Master’s in Finance and Accounting.
SENIOR MANAGEMENT TEAM
SIEGTRAUND TEH
Siegtraund Teh (Female), aged 42,
oversees revenue management, group
marketing, digital marketing, branding,
communications, sales and distribution,
ancillary income, network planning and
partnership markets as Group Chief
Commercial Officer.
She has been influential in decentralising
our commercial functions to strengthen
our central marketing expertise with
localised market knowledge.
Siegtraund joined AirAsia in May 2007
as our Marketing Manager. In 2009,
she became Group Marketing Manager
and assumed the role of Group Chief
Commercial Officer in 2013. She has
led teams within the Marketing and
Commercial functions, driving our
successful and profitable expansion
across the Asia-Pacific region.
Prior to AirAsia, Teh spent six years in the
fast moving consumer goods industry
in organisations such as EAC Holdings,
DKSH Marketing and RedBull. She holds
a Bachelor’s in Business Administration
from Ottawa University, USA and a
Postgraduate Diploma from the University
of Leicester, UK.
VARUN BHATIA
Varun Bhatia (Male), aged 54, is
responsible for building the company’s
People practices across various areas
such as recruitment, training, talent
management, performance management
and compensation. He works closely with
the senior management team to continue
building AirAsia’s organisational culture.
Bhatia has close to three decades of
global human resources experience,
leading human resources operations
across more than 40 countries in various
Fortune 500 companies, living and
working in local cultures and communities
in New Delhi, London, Singapore, Boston
and San Francisco.
He has worked as Chief Human Resources
Officer at Levi Strauss & Co in San
Francisco and Head of Human Resources
for Asia Pacific at Kraft Foods in Singapore
where, together with the leadership
team, he helped to grow the business
organically and through acquisitions from
USD1 billion to USD5 billion in four years.
Before that, he had a long and successful
career with Gillette/Proctor and Gamble,
where he worked in various roles of
increasing responsibility to head country,
regional and global human resources
organisations with extensive on the
ground experience in Asia for over a
decade and close to another decade in
the UK and US. He has also served as a
consultant and advisor to several early to
mid-stage companies in the Silicon Valley
and Asia.
Bhatia completed his postgraduate
degree in Human Resources from Xavier
School of Management (XLRI) in India
and a Bachelor of Arts in Economics from
Shri Ram College of Commerce, Delhi
University. He studied organisational
behaviour at Harvard University, corporate
finance at the London Business School
and how to build effective boards for start-
ups at Stanford University’s Continuing
Studies programme.
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AirAsia Group Berhad
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