182 / 396
Further strengthening the concept of
One AirAsia, we involved Allstars from
the region in efforts to support MAKNA.
Four Allstars from Malaysia, Thailand,
Indonesia and China participated in
MAKNA’s Klimb Kinabalu 2017 expedition.
We also featured cancer survivors from
across the Group to inspire other patients
in our #AirAsiaMAKNA: Rebel with a
Cause campaign. They included AirAsia
Philippines’ Chairperson, a cabin crew
from India and a ramp bus driver from
Thailand, among others. In addition,
40 Allstars from across the Group
volunteered to help one of the social
enterprises that has received funding
from our Foundation. From 5-8 May, they
got together at the Bornean Sun Bear
Conservation Centre in Sandakan, Sabah
where they helped to build enrichment
tools from old fire hoses to improve the
welfare of bears.
SUSTAINABILITY STATEMENT
Investors
Investors provide us with critical funds
that support our business operations
and growth. In order to maintain a high
level of investor interest in our stock, we
provide the investment community with
clear and comprehensive information on
the company’s performance and strategy
through various engagement channels –
from investor conferences and roadshows
to analyst briefings and personal dialogue.
We also maintain an up-to-date IR website
that includes interviews with our senior
management. In addition, we maintain
open channels of communication with the
21 research houses that cover AAB.
TALENTATTRACTION & RETENTION
Our founders will be the first to
acknowledge that “AirAsia is not a
one-man show”. We are today the Best
Low-Cost Airline in the world nine years
running because of the passion and
determination of the more than 19,000
people across AirAsia Group we refer to
as our Allstars. It is their passion that has
seen us overcome all manner of obstacles,
and their determination that allows us
to continue to grow. We highly value
our people and place great emphasis on
attracting the right kind of talent to join us
while ensuring we also offer the right kind
of environment that motivates them to
stay and grow with us.
Bringing In the Right Talent
From the day AirAsia was established, we
have sought to bring on board people, like
our founders, with dreams – of creating
better lives for themselves while making
the travel dreams of millions of others
come true. In the initial years, many
individuals were hand-picked to join the
team based on their ability to work well
in teams, their capability to learn new
and better ways of doing things, and
willingness to go the extra mile when
required.
As the Group has grown, we have
relied increasingly more on structured
recruitment processes to meet our needs.
Today, as we are about to launch on a
steep growth curve, our People & Culture
team is increasing our presence in the
international recruitment market, and in
2017 organised no less than 30 strategic
recruitment drives in countries where we
operate.
We believe in growing our talent into
future leaders who fully understand and
embody the AirAsia culture. Hence much
emphasis is placed on bringing on board
young talent who we can groom. This saw
us welcome a total of 303 fresh graduates
under internship programme, that opens
throughout the year, of whom 30 were
offered full-time employment. Resonating
with the AirAsia vision, we have introduced
[ ]
AirAsia Group Berhad
SUSTAINABILITY
170