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SUSTAINABILITY STATEMENT
‘Hearing’ Our Guests Better
We believe not only in enabling everyone
to fly but also for them to enjoy the
experience. We therefore value our
guests’ feedback, and in early 2018 further
enhanced the digital platforms through
which they do this. In March, we entered
into a partnership with New York-based
Salesforce to deploy cloud solutions
linking the customer support channels of
eight country operations. This effectively
creates a single view of all guest
complaints, compliments and suggestions
on web, phone, email, live chat and airport
communications – allowing our guest-
interfacing Allstars to provide higher
levels of personalised service. In our quest
to be more ‘guest-obsessed’, we have
also renamed our Customer Care team to
Customer Happiness.
AirAsia in Society
We engage with the Malaysian public
through various programmes that seek
to empower those who are vulnerable or
marginalised and to inspire everyone to
‘dare to dream’. The following are among
our flagship programmes.
• Supporting cancer patients & their
families
Given the prevalence of cancer, we
believe we can make a significant
contribution to society by supporting
the work of the National Cancer
Council Malaysia (MAKNA) in
providing financial aid to cancer
patients, as well as motivating cancer
patients to fight the condition. We
have been a partner to MAKNA since
2015, and in 2017 contributed a total of
RM300,000 benefitting 291 patients.
We also involved Allstars from our
other country operations in MAKNA’s
campaigns. Moving forward, we
are collaborating with online store
FashionValet to sell Allstar-designed
T-shirts, proceeds from which will be
channelled to MAKNA.
• Inspiring Girls to Pursue Dream
Careers
Building on the #GirlsCanDoAnything
campaign launched in 2016, in 2017
we partnered The Star Media Group
in a campaign run throughout the
month of March to inspire girls and
young women to dream of bright and
exciting futures for themselves. From
this campaign, 51 female Allstars were
featured on various The Star Media
Group platforms including The Star
newspaper, 988 FM and Suria FM
radio stations, as well as The Star TV,
sharing inspiring stories of how they
have achieved their ambitions. We also
brought together 84 underprivileged
female students for a motivational
session with our female pilots,
engineers and senior management at
RedQ; and, on a separate occasion to
celebrate the 10th anniversary of our
inflight magazine, hosted 30 female
Engineering students from Universiti
Putra Malaysia at a sharing session
with Allstars at Fahrenheit 88, Kuala
Lumpur. The campaign earned a total
PR coverage of more than RM2.7
million.
• Runway Ready Designer Search
We launched the AirAsia Runway
Ready Designer Search (AARRDS) in
2015 in Malaysia before going regional
in 2016 involving Indonesia, Thailand,
Singapore and the Philippines. The
idea is to unravel hidden talent and
provide them the exposure to make a
name for themselves in the world of
fashion. The number of contestants
in AARRDS has grown by the year. In
2016, over 1,000 submissions were
received across the region, and the
top 15 were shortlisted to showcase
their collections at the KL Fashion
Week Ready-to-Wear (RTW) 2016.
In 2017, in conjunction with the
Asean@50 celebration, we extended
the competition to aspiring designers
in all 10 Asean countries. Two finalists
from each country will present their
collections at the KL Fashion Week
RTW 2018. Winners from each year’s
competition are mentored by an
established and renowned fashion
designer.
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AirAsia Group Berhad
SUSTAINABILITY
166