AirAsia Group Berhad - Annual Report 2017

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SUSTAINABILITY STATEMENT
Stakeholder Group
(Malaysia)
Why It Is Important to
EngageWith Them
Type of Engagement Frequency/availability
The Public/
Community
The support of our local
communities is important
to our brand reputation and
long-term sustainability.
#AirAsiaMAKNA events
#GirlsCanDoAnything campaign
AirAsia Runway Ready Designer
Search (AARRDS)
AirAsia Badminton Academy
Swim clinics with Olympian Ben
Proud for young talent
Funding of social enterprises
through AirAsia Foundation
At least 15 times a year
Ongoing since 2016
Annual event since 2015
Ongoing since 2012
3 clinics held in Putrajaya, Penang &
Kota Kinabalu
Ongoing since 2012
Allstars Our Allstars form the
backbone of the company.
Without them, we could not
function.
Open office layout promotes
constant conversation
Townhall sessions
Workplace by Facebook
Cultural, sports, well-being,
appreciation events
24/7
5 times in 2017
24/7
- 5 cultural celebrations in 2017
- Weekly sports events
- 5 other major events involving all
Allstars in 2017
Investors Our shareholders and the
investment community at
large need to have clear
understanding of the
company’s performance and
growth strategies.
Analyst and investor briefings by
senior management
Non-deal roadshows (NDRs),
investor conferences, corporate
forums
Investor meetings and conference
calls (excluding NDR and
conferences)
Annual General Meetings &
Extraordinary General Meetings
IR website at .
com/aagbir
Quarterly
Please refer to the 2017 Investor
Calendar, on page 26
Please refer to the 2017 Investor
Calendar, on page 26
All formal requests for investor/
analyst meetings and conference
calls were met. A total of 58 meet-
ings (excluding NDRs, conferences
and forums) were recorded in 2017
and reported to senior management
via daily and weekly IR reports
Please refer to the 2017 Investor
Calendar, on page 26
24/7
[ ] AirAsia Group Berhad SUSTAINABILITY 164