AirAsia Group Berhad - Annual Report 2017

159 / 396

Touristly Travel Sdn Bhd, set up in
2015, is an online travel planner with a
difference; it allows customers not only
to plan their holiday itineraries but also
to book exciting activities in one go. With
over 13,000 deals on tours, attractions,
activities, spas and restaurants in over
78 destinations around Asia Pacific,
Touristly offers enormous choice on how
to make trips more memorable.
On 19 April 2017, AirAsia Berhad acquired
a 50% stake in Touristly, enabling the
start-up to scale up with instant access to
TOURISTLY TRAVEL SDN BHD
AirAsia’s 60 million guests per annum,
as well as other operations within
the Tune Group, specifically AirAsia
BIG Loyalty programme, Tune Hotels
and Tune Protect (insurance). At the
same time, the partnership provides a
new revenue stream for AirAsia, with
Touristly managing
and the online version of our travel
magazine, .
In 2018, Touristly is to launch a video
discovery platform Vidi to help travellers
discover things to do in Asia and beyond.
The platform will work like Instagram
but offer users the added ability to book
activities. It will also leverage the AirAsia
network to increase traffic to its site
while enhancing its offerings to improve
conversions. The target for the year is to
grow its bookable deals to 20,000 in at
least 90 destinations.
GROUND TEAM RED HOLDINGS (GTRH)
GTRH, established in October 2017, is
a 50:50 joint venture between AirAsia
Berhad and SATS Ltd, to create a pan-
ASEAN ground handling business. It
currently serves AirAsia operations in
Malaysia and Singapore, with plans to
extend to our associates across Asean as
well as to third-party airline clients.
The partnership is strategic for both
parties. AirAsia gets to leverage SATS’
resources and expertise from being Asia’s
largest provider of gateway services and
food solutions, while SATS is able to draw
on AirAsia’s significant presence across
Asean and rapid growth in the region.
Among the unique strengths that
SATS brings to the partnership are
its connectivity technology designed
specifically for airlines and passengers in
airports; capabilities in retail e-commerce
logistics; IATA-accredited ramp services
training; and the SATS dynamic rostering
system.
Employing its Smartwatch, we will be
able to disseminate information and data
such as work schedules and instructions,
which used to be done manually. Now,
for example, our technical ramp handling
personnel can get their work instructions
in a more timely manner, boosting
efficiency and allowing reallocation of
resources for greater productivity. With
its e-commerce capabilities, we will be
able to quickly develop modular Regional
Distribution Centres (RDCs) to enhance
our cargo and other logistics operations.
Its ramp services training and rostering
system, meanwhile, would create greater
efficiencies in ground handling operations.
[ ]
AirAsia Group Berhad BUSINESS REVIEW 147