141 / 396
In terms of service, too, AirAsia India is
proving to hit the right spot with offerings
such as MyCorporate, providing extra
perks to business travellers (such as
complimentary meals, standard seat
assignment, dedicated check-in counters,
and the ability to change flights); Fly-
Thru, which makes transits between two
flights hassle-free; and the BIG Loyalty
programme, which has the distinction
of being the only loyalty programme to
be offered by a low-cost carrier in the
country. These demonstrate AirAsia India’s
commitment to add value to the customer
experience.
Another offering that guests thoroughly
appreciate is the five-star inflight food,
provided by TajSATS, which combines the
culinary nous of the Taj Hotels Resorts
and Palaces with the ground-handling
expertise of SATS. AirAsia India was a
pioneer in the domestic low-cost space
to serve up delicious hot meals to Indian
fliers. In addition to making available a
healthy mix of modern and traditional
cuisine, our associate also provides
information on calories and nutrition, the
presence of known allergens, etc, to help
guests make informed choices.
Moving into 2018, AirAsia India will focus
on connecting more Tier II and III cities.
Along with the AirAsia Group, it will also
place increasing emphasis on leveraging
technology for operational efficiencies as
well as to further enhance the customer
experience.
Above all, our associate will continue
to prioritise safe operations. Thanks to
various programmes, an internal survey
conducted among employees during
the year indicate that safety is always
top-most in their minds. Further building
on its culture of safety, in February 2017,
AirAsia India set up Anaz Red Wings, a
state-of-the-art safety training centre
in Bengaluru. Anaz Ahmad Tajuddin, our
late Group COO who served AirAsia more
than a decade, would be honoured. We,
too, feel reassured by the knowledge that
no matter how fast or aggressively our
young associate grows, it has its priorities
right. Guided by the Group and its own
values, it will not lose sight of its ultimate
responsibility, namely to care for the well-
being of the millions of guests who enjoy
its hospitality.
NUMBER OF SEATS
+14
%
NUMBER OF PASSENGERS
+17
%
INDUSTRY LOAD FACTOR
+3
%
CAGR
11.46
%
[ ]
AirAsia Group Berhad
BUSINESS REVIEW
129