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Efforts to avert traffic from the space-
constrained, busy NAIA received a
boost when our associate was able to
return some of its operations to Clark Air
Base in Pampanga, its hub when it first
commenced operations in 2012. As of
March, AirAsia Philippines’ guests arriving
at Clark Air Base can head off directly
to Kalibo and Davao, the gateway to
Mindanao. Not only will our associate’s
guests benefit from the convenience
of a more spacious airport, the entire
Pampanga community stand to gain
from the economic spinoffs of a thriving
international airport.
Lending further support to the
development of lesser-known
destinations in the country, AirAsia
Philippines launched a successful Chasing
Wonders campaign, highlighting unique
experiences, attractions, adventures,
culture, people and communities through
engaging videos, photos and stories.
It also organised its first social media
reality contest, #CreateCamp, which
took participants off the beaten track to
capture ‘the unseen Philippines’ in videos,
photographs as well as stories. The
contest had two main aims: to empower
young Filipinos with creative talents,
and to bring to the world’s attention the
country’s yet-to-be discovered gems.
While building capacity, our associate is
also focusing on its impending listing.
AirAsia Philippines underwent the IATA
Operational Safety Audit (IOSA), which it
passed with flying colours. It also gained
ISO certification, providing assurance that
its products, services and systems are of
world-class standards in terms of quality,
safety and efficiency.
Following its planned listing, AirAsia
Philippines will be flushed with funds
to support even greater expansion. All
the ingredients for growth are there.
Tourism in the Philippines is increasing,
and will accelerate with the Government’s
support via marketing and campaigns, as
well as investments into the necessary
infrastructure. Of 75 flagship projects to
be launched in 2018, around one-third are
airports. AirAsia Philippines will capitalise
on these positive changes to capture
more of the domestic and international
travel markets. With continued focus on
underserved routes, supplemented by
AirAsia’s brand of innovative service, it is
confident of further intensifying its route
network both within the country as well as
the region.
AirAsia Philippines has finally come of age.
And with all systems firmly in place, it is
set to enter a golden phase in its ongoing
journey.
“THE YEAR ALSO SAW AIRASIA PHILIPPINES
PROVIDE DIRECT ACCESS TO BORACAY,
PALAWAN AND DAVAO FROM CEBU.”
INAUGURAL
MANILA-CATICLAN FLIGHT
100
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AirAsia Group Berhad
BUSINESS REVIEW
125