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caught the imagination encapsulate not
only our associate’s spirit, but that of the
entire AirAsia Group – how we seek to
make dreams come true.
Other than campaigns, AirAsia Indonesia
continued to build on its ancillary
offerings to differentiate itself from the
pack. Leveraging the Group’s ROKKI
service, in November it became the first
low-cost carrier in Indonesia to provide
wifi access on board flights. It also made
itself more accessible to the significant
number of Indonesians who do not have
internet access by opening two new travel
centres, in Banda Aceh and Pekanbaru.
Moving into 2018, our associate plans to
further grow its capacity – by a significant
13% – via the addition of another two
or three aircraft as well as new routes
connecting Indonesia with Indochina,
Padang and Medan with Singapore, and,
domestically, Jakarta with Medan. Further
This was in addition to increased
frequencies on three other routes – two
originating from Bali and one from Jakarta.
Increased capacity helped our associate to
maintain its position as Indonesia’s leading
low-cost airline, contributing to 24.5% of
the approximately 13 million international
routes passengers from and to Indonesia
during the year.
Part of its success in this regard is due
to AirAsia Indonesia’s high visibility
among international tourists. The airline
has over the years been partnering the
Government in promoting Indonesia in
the international space. Since 2016, it has
been working closely with the Ministry
of Tourism on the Wonderful Indonesia
campaign, which seeks to attract no less
than 20 million tourists a year by 2019. On
its own, too, AirAsia Indonesia maintains a
high profile by running various campaigns
that demonstrate to the world what makes
it special. In 2017, two campaigns that
strengthening its financial position, it
aims to shore up its revenue by steadily
increasing its average fare in tandem with
its load factor as well as aircraft utilisation.
At the same time, various initiatives have
been outlined to drive down costs. These
include purchasing its current office
building to eliminate rent payments and
negotiating better deals with aircraft
maintenance and repair operators.
After two years of profitable margins,
AirAsia Indonesia is optimistic of 2018
proving to be its best on record. Given its
tenacity, we share its confidence.
“AIRASIA INDONESIA PLANS TO GROW ITS CAPACITY BY A
SIGNIFICANT 13%, VIA THE ADDITION OF ANOTHER TWO OR
THREE AIRCRAFT AND NEW ROUTES CONNECTING INDONESIA
WITH INDOCHINA, PADANG AND MEDAN WITH SINGAPORE, AND
JAKARTA WITH MEDAN.”
[ ]
AirAsia Group Berhad
BUSINESS REVIEW
121